Tips
Strong Operational Growth by Celcom
by admin on Mar.09, 2009, under Tips
Celcom continued its stellar performance, delivering its best quarterly performance of the year, despite intensifying competition, weakened macro-economic conditions and uncertainties of MNP. Recording an unprecedented 11th consecutive quarter of growth, Celcom saw solid revenue of RM5.6 billion, a rise of 10% YoY and 4% QoQ.
Concerted efforts and focus on segmented marketing yielded encouraging results. Total subscribers grew to 8.8 million with 483 thousand postpaid net additions driven by new acquisition drive. Similarly, the prepaid segment saw net additions rising to 1.1 million on the back of successful segment based marketing campaigns.
Mobile Broadband saw continued success with a striking 27% growth QoQ in customers, marking the highest for the year. Celcom will continue to focus on this segment to capitalise on the growth opportunity due to low broadband penetration in Malaysia, currently less then 20% per household.
Contributing 56% to Group EBITDA, margins improved from 44.6% to 45.2% amidst cost escalations in the last two quarters. Network cost saving initiatives and growth in revenue drove margins improvement. PATAMI in 2008 was RM1.3 billion a rise of 23% YoY. As a key contributor to the Group in terms of EBITDA and cash, there will be continued focus on fundamentals and operational efficiencies at Celcom whilst preserving the growth momentum.
